Immersive Storylab

  • Mixed Reality
  • Immersive Tech
  • Augmented Reality
  • Virtual Reality
  • Interactive Media
  • Magic
  • Play


We research mixed reality design and make magical digital experiences and content across a range of media platforms, applications and channels. This includes developing virtual reality and augmented reality experiences and producing innovative digital content projects across our expertise in content production, creative technology, digital experience design and media storytelling.

Over the years we have worked on digital alchemy projects and media campaigns for a number of organisations who want to combine imaginative storytelling with cutting edge digital technologies and platforms to create experiences and interactions that resonate and connect with 21st century audiences.

Our mission is to synthesise storytelling, interaction design and immersive technology to make the world a more imaginative, playful and thought provoking place to be in. One that enables people to connect to emotive, transformational and engaging experiences that they can share with others in both physical and digital environments.

We also share our knowledge about immersive technology to creative students and the lab is also part of the curriculum for students at Manchester School of Art, helping them to be at the cutting edge of developments in immersive media design, storytelling, technology and creativity.