Immersive Storylab

  • Storyworlds
  • Augmented Fiction
  • Mixed Reality Magic
  • Experiences
  • Digital Placemaking
  • Enchantment
  • Tech for Good

We research and develop story driven mixed reality, augmented reality and immersive experience projects. With a focus on projects that help to make a difference.

Our mission is to synthesise storytelling, immersive technologies and experiential design together to help make the world a more enchanted, imaginative, playful and thought provoking place to be in.

We believe in using technology for good and our projects address a number of areas including using digital as a means to re-invigorate people’s relationship to place, to bring arts and culture to hard to reach places and to use story as a way to question wider issues with projects that help people to lead more active, meaningful and shared lives.

We collaborate with a number of artists, researchers, designers, media makers, technologists and organisations who want to combine imaginative and emotional storytelling with a range of technologies to create experiences that resonate with 21st century audiences and challenges. We also undertake R&D projects with Universities, Research Centres and Students.

We believe in storytelling as the most important force for positive social change in our world, yet it is often a neglected consideration for other companies working in the immersive technology sector. Our current projects include some ambitious work using narrative and emotion to deal with important issues. We are particularly keen to work on projects that can help make a difference to people and place.