Immersive Storylab

  • Augmented Reality
  • Mixed Reality
  • Spatial Computing
  • Digital Storyworlds
  • Experience Design
  • Placemaking Magic
  • Volumetric Media
  • Creative Technology
  • Holographics
  • Digital Public Art
  • Play

We are storymakers, digital experience designers, creative technologists, theatremakers and practice-based researchers working with mixed reality, augmented reality, spatial computing and playable storyworlds to create magical possibilities for the future of place.

Our aims are to use immersive and spatial computing technology to enhance everyday life, bring storytelling to public places and landscapes through digital placemaking and to create transformative entertainment experiences that push the boundaries of mixed reality storytelling and user experiences.

Our experimental R&D work is interdisciplinary, fusing UX design, creative writing, performing arts, games, play, interactive media, cinematic arts and mixed reality together… to think about the transformative possibilities for augmented and mixed reality storytelling in our everyday lives and environments.

Our experience includes working with a number of sectors including heritage & arts organisations, museums & galleries, the transport sector, marketing agencies and brands, film & media companies, universities, land and place owners and civic authorities to create ideas, concepts, prototypes and projects that address a number of challenges and opportunities for the future of mixed reality place.

We also collaborate with a number of artists, designers, technologists, organisations and companies who want to combine storytelling with a range of interactive and immersive technologies to make imaginative possibilities for the future of storytelling and entertainment in mixed reality location based and out of home experiences.

We believe in shared storytelling experiences, and their emotional impact, as the most important force for positive and transformative change in our world and we are particularly keen to work on projects that use story, interactive technology & mixed reality magic to engage people in the transformative potential of digital place and to help make a difference to people’s wellbeing, our environments and the places we use together every day. 

We also provide consultancy, workshops, events and training for organisations interested in immersive storytelling with augmented reality and mixed reality. This includes running the Immersive Liverpool events programme, the Immersive Storytelling Experiences Research Symposium and several other activities aimed at developing the adoption of immersive technology in the creative industries, including research & development projects with Universities. Public Sector, Brands and Businesses.