Immersive Storylab

  • Storytelling
  • Experience Design
  • Mixed Reality
  • Transmedia
  • Digital Placemaking
  • Speculative Design
  • Digital Heritage Experiences
  • Augmented Reality
  • Immersive Learning
  • Virtual Reality
  • Interactive Media
  • Games
  • Play

We experiment, research and make things with mixed reality storytelling & immersive media arts with the aim of creating magical and thought provoking digital experiences.

This includes developing augmented reality, virtual reality, transmedia and interactive media experiences that converge our our expertise in storytelling through media arts, creative technology, digital experience design, games and filmmaking.

Over the years we have worked on digital alchemy projects with a number of organisations who want to combine imaginative storytelling with cutting edge immersive technologies to create experiences and interactions that resonate and connect with 21st century audiences.

We are sometimes magic makers, sometimes digital tinkerers and sometimes futurists speculating with the future of storytelling, make believe and the narrative possibilities for creatives in the digital age.

Based at Manchester School of Art and Digital Innovation, MMU, across the Filmmaking and Creative Multimedia degree programmes, we work on a number of Immersive Media and Creative Technology projects with organisations, collaborators and ourselves.

Our mission is to synthesise storytelling, interaction design and immersive media arts to make the world a more imaginative, playful and thought provoking place to be in. One that enables people to connect to emotive, transformational and engaging experiences that they can share with others in both physical and digital environments.

We are especially interested in how immersive storytelling technologies can help to transform space into place and how they can be used as a means towards wider social and cultural change by connect emotionally and critically with other disciplines through human-centred storytelling design, play and participation.