Immersive Storylab

  • Storyworlds
  • Augmented Reality
  • Experience Design
  • Place Magic
  • Mixed Reality
  • Creative Technology
  • Holograms
  • Digital Installations
  • Placemaking

We are storytellers, digital experience designers, creative technologists, theatre-makers and practice-based researchers working with mixed reality, augmented reality, digital installations and playable storyworlds to create magical possibilities for places.

We aim to use technology to re-invigorate people’s relationships with place, bringing audiences together in shared experiences, making the impossible and the invisible visible and bringing narrative experiences to new environments and new kinds of audiences.

Our experimental R&D work fuses UX, creative writing, performing arts, games, play, transmedia, interaction design, cinematic arts and mixed reality technologies together… to think about the transformative possibilities for augmented storytelling in our everyday lives, communities and shared environments.

We collaborate with a number of artists, designers, technologists, organisations and companies who want to combine storytelling and play with a range of creative technologies to make imaginative possibilities for public place, and tell stories that people can move through.

We believe in shared storytelling experiences, and their emotional impact, as the most important force for positive and transformative social change in our world.

We are particularly keen to work on  projects that use story & magic to engage people in the transformative potential of digital place and revive lost heritage and to help make a difference to people’s wellbeing, the environment, our communities and the places we use together every day. 

Please contact us on for a chat.