Immersive Storylab

  • Augmented Reality
  • Storyworlds
  • Mixed Reality
  • Magic
  • Experience Design
  • Immersive R&D
  • Hybrid Fact/Fiction
  • Digital Placemaking
  • Spatial Storytelling

We use story and immersive technology to solve problems. With a focus on creating augmented reality, digital placemaking and mixed reality experiences across visitor experiences, health and transport.

Our mission is to synthesise storytelling, performing arts, immersive technologies and experience design together to make interventions that make a difference, make the world more interesting and help to solve important social, cultural, environmental and health problems.

We believe in using technology for good and our projects address a number of areas including using storytelling technology as a means to re-invigorate people’s relationship to place and their environments, getting people active in shared creative experiences, making invisible culture visiblebringing experiences to hard to reach environments, working for diverse audiences and to use story as a way to question and interact with important issues and questions– with projects that help people to lead more active, engaged, healthy and shared lives.

We collaborate with a number of artists, researchers, designers, media makers, technologists, architects and companies who want to combine imaginative and emotional storytelling with a range of technologies to create scalable experiences that resonate with 21st century audiences and challenges. We also undertake R&D projects and develop workshops with Universities including CAVA at the University of Liverpool, Manchester School of Art and the Screen School at Liverpool John Moores University.

We believe in storytelling, and its emotional impact, as the most important force for positive social change in our world, yet it is often a neglected and sidelined consideration for organisations in the creative technology sector. We are particularly keen to work on projects that use story to help make a difference to people’s health & wellbeing, the environment, our communities, their heritage and their places.