Immersive Storylab

  • Interact
  • Experience
  • Magic
  • Future
  • Encounters
  • Play
  • Wonder
  • Transform
  • Alchemy
  • Emotional
  • Resonate
  • Electricity
  • Smile
  • Engage
  • Amplify
  • Participate


We make innovative digital experiences and content across a range of media platforms, applications and channels. This includes producing speculative prototypes for new kinds of mediated experiences such as virtual reality and augmented reality apps, to developing innovative and dynamic moving-image content for branded campaigns, to designing new platforms for digital publishing, elearning and interactive marketing initiatives. Our expertise spans a number of multimedia, digital design, marketing and media arts disciplines.

Over the years our team has worked on digital innovation projects and media campaigns for a number of organisations and commercial businesses, including the NHS, BT, BMW, Coventry University, O2, Rolls Royce, BBC and other companies who want to combine imaginative storytelling with cutting edge digital technologies and platforms to create experiences that resonate and connect with 21st century audiences.

We are deeply passionate about the future of how people connect with mediated worlds. We don’t just create media, we create new mediums and possibilities.

Our mission is to synthesise storytelling, media arts, digital design, creative technology, data and cognitive science to make the world a more imaginative, playful and thought provoking place to be. One that enables people to connect to emotive, transformational and engaging experiences that they can share with others in both physical and digital spaces.

That’s why the projects, content, applications and mediated experiences that we have created have been responsible for millions of engagements with brands, organisations and ideas across the world, as well as winning some awards along the way. We have helped organisations to win business contracts worth millions of pounds.

In our lab we research and develop a number of ways of putting new technologies and ideas together to help our partners to develop cutting edge campaigns in touch with the way people consume media and advertising in the 21st century. We like to think that we’re a new  breed of digital alchemists.