background

Immersive Storylab

  • Story
  • Magic
  • Immersive Arts
  • Experiences
  • Augmented Reality
  • Mixed Reality
  • Storyworlds
  • Projection Arts
  • Experiments
  • Fun & Wonder
  • Hybrid Fiction
  • Holographics

We are a collective of storytellers, experience designers, researchers and digital artists making imaginative possibilities for the future of story, place, entertainment and culture.

Our pioneering Immersive Experience R&D work fuses creative writing, theatre, games, cinematic arts, experience design and mixed reality technologies together to think about the transformative possibilities for story, art, technology and fun in our everyday lives and environments.

Our experience includes working with creative agencies, film and media companies, heritage & arts organisations, live events, museums & galleries and the transport sector. We also run a number of events and workshops to support others in learning about immersive ways to engage audiences.

Our team have won a number of international creative and technology awards for creative storytelling and technology work in a number of areas.

Our team brings a wealth of experience from Film & TV, Theatre, Interactive Media, Marketing and Games from previously working for companies such as Rockstar, Netflix, BBC, McCann and others.

We have developed work with organisations such as UNESCO, Microsoft, Department for Transport, Digital Catapult, Innovate UK, Heritage Lottery and the Arts Council on pioneering storytelling projects that have been showcased at major galleries, museums, festivals, expos and events.

We partner with a number of artists, designers, universities, organisations and companies who want to combine storytelling and technology to make immersive experiences full of wonder, imagination, play, fun and magic.

We are particularly keen to work on projects that help make a difference to people’s wellbeing, make people smile and improve our shared lives, environments, cities and landscapes. We also develop events, education initiatives and workshops to help others to develop their skills in engaging audiences and customers in Immersive Story Design and Playful Media.