Immersive Storylab

  • Storyworlds
  • Augmented Fiction
  • Mixed Reality Magic
  • Experiences
  • Digital Placemaking
  • Enchantment
  • Tech for Good

We research, design, prototype and experiment with story driven mixed reality, augmented reality and immersive experience projects at the intersection of the digital and physical world. With a focus on storytelling as a tool for social good and positive action.

Our work includes crafting fiction and fact-based augmented reality, mixed reality and digital storyworld experiences that converge our interests in interactive media, digital experience design, immersive theatre and film.

Our mission is to synthesise storytelling, immersive media and experiential design together to help make the world a more enchanted, imaginative, playful and thought provoking place to be.

We believe in using technology for good and our projects address a number of areas including using digital as a means to re-invigorate people’s relationship to place, to bring arts and culture to hard to reach places and to use story as a way to question wider environmental and social issues with projects that help people to lead more active, meaningful and shared lives.

We collaborate with a number of artists, designers, media makers, technologists and organisations who want to combine imaginative and emotional storytelling with a range of technologies to create experiences that resonate with 21st century audiences and challenges.

This includes working with emerging talent at Manchester School of Art, Digital Innovation at Manchester Metropolitan University, the Liverpool Screen School at Liverpool John Moores University and the Centre for Architecture and Visual Arts (CAVA) at the University of Liverpool where we are helping to build teaching, learning and research capabilities around immersive storytelling and digital placemaking.

We believe in storytelling as the most important force for positive social change in our world. Our current projects include some ambitious work dealing with important environmental issues as well as using history and heritage as a means to understand the present. We are particularly keen to work on projects that can help make a difference to people and place.