“We believe augmented reality is going to change the way we use technology forever….and we’re already seeing things that will transform the way you work, play, connect and learn.” (Tim Cook, Apple CEO)

2017 was a landmark year for Augmented Reality. With companies including Apple, Google and Magic Leap continuing to make major investments for what has been described by some as the next paradigm of computing.

For this event, supported by Invest Liverpool, we’ll be showcasing a number of companies from around the North West who are using Augmented Reality as a tool for storytelling and thinking about the implications of Immersive Technology for new forms of experiences.

The event will include talks from 3 organisations (BBC, Draw and Code and Immersive Storylab) followed by a round table discussion on AR as a storymaking medium. Here’s some more details about the speakers:

BBC Taster
The BBC have recently launched a number of commissions for AR Storytelling, including an app that accompanies the new series of Civilisations — enabling people to get up close with artefacts from the past. They’ll talk about this project and their other plans for Augmented Reality in the Future. http://www.bbc.co.uk/mediacentre/latestnews/2018/civilisations-ar-launches

Draw and Code
Draw & Code are one of the UK’s foremost pioneers in the creation immersive tech experiences across augmented reality, virtual reality and projection mapping. They have developed several innovate commissions and products, including Swapbots: an Augmented Reality toy.
http://www.drawandcode.com/

Immersive StoryLab (US)
Immersive Storylab create AR storyworlds to make enchanted encounters with place. Current projects include Arts Council/Digital Catapult funded ‘Secret Coast’ — which is an augmented reality storyworld experience bringing mystery, fantasy and magic to the UK coastline. They’ll talk about their experience with working with AR as a storymaking medium.
http://immersivestorylab.com/

We will also be live linking this event to the LAVAL VIRTUAL 2018 FESTIVAL that is taking place in France https://www.laval-virtual.org/

Invest Liverpool is funding the Immersive Liverpool initiative though its place marketing programme. The Place Marketing for Investment programme is receiving up to £1,598,248 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Department for Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding.

Find out more about Invest Liverpool here:
https://www.investliverpool.com/viewpoints/lavalvirtual2018/