“Immersive experiences require novel narrative mechanisms & new language of production… The best technology will not produce the change needed without equal excellence in content production and understanding of immersion as a narrative form” – Sir Peter Bazelgette, Creative Industries Review 2017
Over the last few months we’ve been exploring the huge possibilities of augmented reality and mixed reality storytelling across cultural heritage, transport and health… Including projects experimenting with the possibilities of spatial and volumetric media, developing new workflows and tools, and exploring new devices and ways for audiences to engage in media that they can literally walk into and be part of.
This includes projects using the latest mobile AR tech (ARKit, ARCore) and Mixed Reality headsets (Hololens) to bring history and heritage to life, to make invisible worlds visible and creating shared storyworld experiences that enchant everyday places and activities.
Augmented Reality and Mixed Reality has enormous potential to amplify our reality and make life that little bit more exciting. When anything or anywhere can be mediated, life is about to get very interesting indeed, new mediums and spaces for entertainment will be born, as well as new challenges and social implications…
Find out about some of the Immersive StoryLab’s practice-based R&D projects here…..